About Us

Welcome to AIJU, where beauty, quality, and community come together.

We’re Julius and Aisha, a young couple from Switzerland and Sweden, united by our passion for beauty, fashion, and products that truly make people feel confident in their own skin. With Aisha’s experience as a model and our shared eye for detail, we know how important it is to use products that genuinely work and feel as good as they look.

At AIJU, we believe beauty should never come at the cost of people or the planet. That’s why we focus on products made in good working environments, often using natural, carefully sourced ingredients that deliver visible results. For us, quality goes beyond the product itself, our packaging is designed to be as premium and thoughtful as what’s inside.

We want our customers to feel proud of what they buy and part of a community that cares about what goes on their skin and how it’s made.

We’re still in our early 20s and know how important it is to stay connected, that’s why you’re always welcome to reach out to us directly with any questions, ideas, or feedback.

AIJU is about real people, real results, and real connections, from us, to you.

Thank you for being part of our journey.

Julius & Aisha
Founders of AIJU

Shop our Favorites;Products we share a Story with, Products which quality we can ensure and recommend you!

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Aisha's Favourite:

Aisha’s Haircare Favorite 🌿✨

Hey loves! 💜 It’s Aisha here, as a Model i love for my hair after set to feel light and refreshing, while keeping my hair away from heat damage, dry weather, and those marathon styling sessions. Let me put you on to something that's become my absolute fave: the Nurme Lavender Hair Care Set.

The scent alone? Dreamy. Like a little spa moment every time I wash. But it’s not just the vibes, this shampoo strengthens my hair, reduces breakage, and gives it that soft, healthy bounce I thought I could only get at a salon.

And the conditioner? Sis. It’s THICK (in the best way), rich in natural oils, and my scalp loves it. I even massage it in sometimes for extra moisture, and my curls stay juicy and defined for days. ✨

What makes it special to me? It’s made by hand. All natural. No nonsense. No compromises. Just pure love for my hair and scalp.

I’m a believer now. And if you’ve been looking for a sign to upgrade your wash day? This is it.

With love & lavender,

– Aisha 💜

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Julius Favourite:

Julius

So my girlfriend Aisha surprised me with this Nurme “Refreshing” Men’s Gift Set, and I’ll be honest, I wasn’t exactly out shopping for face creams or minty lip balms. But this set? Turned out to be one of the best gifts I’ve gotten.

It’s got a face cream, lip balm, and shampoo, all-natural, handmade, and just clean. The face cream’s been a real game changer after shaving. No more irritation or dry patches (some products I tested really disappointed, but this one is great!). It absorbs fast, smells subtly spicy (black pepper + coriander), and leaves my skin smooth without any shine.

The mint lip balm is now something I keep in my with me on holiday. Cold weather, wind, sun, it holds up in Stockholm as it does in Cannes. Plus, Aisha steals it sometimes, so I know it’s good (Trust Woman when it comes to skincare).

And that shampoo? The peppermint and rosemary feel cold and clean in the best way. My scalp used to itch a lot, especially during the colder months, but that’s basically gone now. Plus, no dandruff flakes on my dark shirts anymore. Win.

So yeah, shoutout to my girl for putting me on. If you're the type of guy who wants to keep it simple and feel fresh, or if you're someone shopping for one, this set does not miss.

– Julius

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