Create A Routine That Supports Your Glow,
Strenght And Everyday Well-Being.
With AIJU
Say goodbye to dry, frizzy, and split ends for good.
The HOIA Hair Ends Serum is your all-in-one rescue remedy for brittle, unmanageable hair. Whether your hair is heat-damaged, chemically treated, or just in need of some extra love, this nourishing serum transforms dry ends into soft, silky strands with just a pump or two.
Repairs and strengthens split ends with keratin and oat protein
Deeply hydrates using aloe and multi-weight hyaluronic acid
Reduces frizz and smooths texture instantly
Boosts shine with plant-based hydrosols and horsetail extract
Makes detangling effortless and cuts down styling time
With a light, refreshing natural scent from essential oils like peppermint, bergamot, and tea tree, this serum leaves no greasy residue , just smooth, vibrant, touchable hair.
Keratin – strengthens and smooths hair fibers
Horsetail Extract & Oat Protein – reinforce strands and protect from breakage
Hyaluronic Acid & Aloe Vera – lock in moisture and add bounce
Organic Essential Oils – refresh hair with a light natural scent
Plant Hydrosols – add shine without weight
Apply 1–2 pumps to damp or dry hair, focusing on the ends.
No rinse needed. Style as usual.
🌱 50 ml
🧴 Handmade in Estonia
💚 Vegan, cruelty-free, and 98% natural
Everything that is in the Serum: Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, *Glycerin, Betain, Olive Oil Glycereth- 8 Esters, Xanthan Gum, Sodium Chloride, *Argania Spinosa Kernel Oil, Sodium Levulinate, *Mentha Piperita Oil, *Melaleuca Alternifolia Leaf Oil, *Citrus Aurantium Bergamia Fruit Oil, *Furcellaria Lumbricalis Extract, *Urtica Dioica Leaf Extract, Hydrolyzed Wheat Protein, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Sodium Anisate, Lactic Acid, **Limonene, **Linalool. *Organic. **Natural components of essential oils.